Ecobytes-A purposeful digitalization 

In an era where environmental consciousness is paramount, Helix Pharma has emerged as a trailblazer in the pharmaceutical industry, unveiling its visionary initiative: Ecobytes. The Ecobytes program represents a revolutionary step toward fostering an eco-friendly environment, underscoring the company’s unwavering commitment to sustainability. Helix Pharma’s steadfast dedication to environmental stewardship not only exemplifies corporate responsibility but also sets a compelling precedent for businesses across all sectors.

Key Components of Ecobytes:

Environmental Education: Helix Pharma places a strong emphasis on environmental education among its employees and partners. After a successful Pulse launch event of Ecobytes dated; 16th September 2023 in Karachi, the company take this initiative to new heights with the Grand Field Launch across Pakistan, from Karachi to Khyber Pakhtunkhwa (KPK) to ensures that every member of its team along with the doctor community is well-informed and actively engaged in eco-friendly practices, thus perpetuating a lasting commitment to sustainability.

Sustainable Packaging and Detailing aids: Recognizing the significant role paper plays in environmental impact, Helix Pharma has been at the forefront of developing sustainable packaging materials and one promising initiative involves the replacement of traditional paper pack inserts with QR codes. This shift not only aligns with the broader movement toward sustainability but also brings several benefits to both pharmaceutical companies and consumers.

Sustainable Energy Usage: Helix Pharma has made significant investments in renewable energy sources, such as solar, significantly reducing its dependence on fossil fuels. This transition also supports a cleaner and healthier environment. It’s manufacturing facility has recently installed solar project which is reducing its dependency on conventional sources.

Green Environment: Helix Pharma, has embarked on an inspiring journey with its tree-planting initiative in different tertiary care hospitals across Pakistan. The company’s commitment to environmental responsibility extends beyond its core operations and reaches out to influence the medical community, fostering a sense of environmental stewardship that goes beyond the confines of healthcare. One of the standout achievements of Helix Pharma’s eco-conscious initiative was the planting of 1000 trees in the Makhdoom Bialwal Cooperative Housing Society, Korangi industrial area Karachi. Good number of trees also planted in different areas of Hyderabad, Mirpurkhas, Nawabshah and Lahore. This monumental effort showcases the company’s commitment to creating a greener and more sustainable environment in Pakistan.

Impact and Future Goals:

The impact of the Ecobytes initiative is already evident in Helix Pharma’s reduced carbon footprint, resource conservation, and minimized waste. Yet, Helix Pharma remains unwavering in its commitment to further sustainability goals. The company continually strives to set new, more ambitious targets, with the ultimate objective of becoming a carbon-neutral organization.

Helix Pharma’s dedication to environmental responsibility extends beyond its own operations. The company actively shares its knowledge and expertise with customers/ Doctors looking to adopt similar eco-friendly practices. By serving as a role model and sharing best practices, Helix Pharma inspires widespread environmental sustainability across the corporate world.


Helix Pharma’s Ecobytes initiative serves as a powerful example of how companies, regardless of their industry, can play a pivotal role in advancing sustainability and environmental stewardship. It is a testament to the leadership, vision, and dedication of all Helixians, no matter where they work and how they contribute towards the fulfillment of this initiative.(PR)

 Prof. Fouzia Gul appointed Dean
of Clinical Sciences at KMU 

PESHAWAR: In a significant development for medical education and research, Prof. Dr. Fouzia Gul has been appointed as the Dean of Clinical Sciences at Khyber Medical University (KMU), Peshawar. The announcement was made by the Higher education department of Khyber Pakhtunkhwa after the approval of chief Minister & Governor of Khyber Pakhtunkhwa, who is the Chancellor of KMU.

Prof. Fouzia Gul

Prof. Dr. Fouzia Gul brings with her a wealth of experience and expertise in the field of Gynecology/Obstetrics. She is currently serving as the Head of Gynecology/Obstetrics at KMU Institute of Medical Sciences (KIMS), Liaqat Memorial Hospital, Kohat. Prior to this, she held the position of Dean of the Faculty of Medical Education & Research at KMU from 2016, to 2019. Notably, during her tenure as Dean, she played a pioneering role in introducing the modular system in the undergraduate medical program in Khyber Pakhtunkhwa. Prof Dr. Fouzia Gul also served as the Head of the Department of Medical Education at KMU-IMS, Kohat, for four years.

A graduate of Khyber Medical College Peshawar, Prof Dr. Fouzia Gul holds a Fellowship in Obstetrics & Gynaecology and a Master’s in Health Professional Education (MHPE). She is a CPSP Supervisor for FCPS Gynae/Obs and has been actively involved in health research projects with Oxford University and the London School of Public Health.

Her contributions to medical education and research extend beyond her institutional roles. Prof Dr. Fouzia Gul has numerous publications in national and international journals, including renowned journals like Lancet and the British Journal of Obstetrics and Gynaecology.

Prof Dr. Fouzia Gul has also been actively involved in various academic and professional bodies. She has held key positions in university statutory bodies, including the Syndicate and Academic Council of KMU. Currently, she is a Member of the Clinical Trials Unit KMU Steering Committee and holds a Vice-Chairperson position in the Research Ethics Committee at KMU-IMS.

In addition to her academic engagements, Prof Dr. Fouzia Gul is a proud member of the World Association of Medical Editors (WAME) since 2014 and serves as a Member and Co-Chairperson of the Society of Obstetricians & Gynecologists Pakistan, Kohat Chapter.

The appointment of Prof Dr. Fouzia Gul as the Dean of Clinical Sciences at KMU is expected to further strengthen the university’s commitment to excellence in medical education and research. The medical community looks forward to her leadership in shaping the future of clinical sciences at Khyber Medical University.(PR)

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