PharmEvo and IoBM sign MOU for Experiential Learning Projects

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PharmEvo and IoBM sign MOU for
Experiential Learning Projects

KARACHI: PharmEvo and Institute of Business Management (IoBM) signed a Memorandum of Understanding under which PharmEvo will be a Strategic Partner for IoBM’s Experiential Learning Projects. The event took place at IoBM’s Main Campus recently.

Speaking at the occasion, Mr. Haroon Qassim, Managing Dirrector Pharmevo said that PharmEvo has time and again proved that our vision of promoting a Healthier Society is not just limited to medicines and therapeutics. It is also not just limited to the physical wellbeing of societies but also their intellectual stimulation. PharmEvo has been at the forefront of various initiatives with activities like the launch of Thematic Calendars, and organizing Book fairs, Trainings and Symposiums. This MoU will yet again prove their commitment towards their vision.


PharmEvo and Institute of Business Management (IoBM) signed a Memorandum of
Understanding for IoBM’s Experiential Learning Projects. Photograph taken at the
occasion shows Mr. Haroon Qassim, Managing Director PharmEvo, President IoBM,
Talib Syed Karim, Deputy Chief Executive Officer of PharmEvo, Syed 
Jamshed Ahmed
and other senior Executives of PharmEvo and Institute of Business Management.

Deputy Chief Executive Officer of PharmEvo, Syed Jamshed Ahmed said through the MoU they will be bridging the gap between Industry and Academia where the students of IoBM will participate in research activities as part of their capstone projects facilitated by PharmEvo. Through this they not only intend to elevate the level of their projects but hope that they have a tangible impact on the corporate industry in terms of governance and productivity. Such projects will benefit the wider society.

Speaking on the occasion, President IoBM, Talib Syed Karim said that experiential learning is a philosophy and methodology in which educators purposefully engage with students in direct experience and focused reflection in order to increase knowledge, develop skills, and clarify values. In other words, learning through action, learning by doing, learning through experience, and learning through discovery and exploration and this is what IoBM aims to achieve for its students through these capstone projects. PharmEvo is one of the leading national pharmaceutical companies of Pakistan and to have it as a partner for our Experiential Learning Projects is a great honor. We look forward to working together with PharmEvo to achieve our mutual goals, he added. (PR)