Dentists advised to learn new practice techniques, uphold professional ethics


 Dentrepreneur Conference at UHS

Dentists advised to learn new practice
 uphold professional ethics

LAHORE: “Dentists must change with the times and learn new practice techniques. This was stated at the Dentrepreneur conference held at University of Health Sciences recently. It was organized by UHS Oral Pathology department in collaboration with Institute of Advanced Dental Sciences and Research (IADSR). The theme of the conference is “Dental practice essentials: Strategies for Success”.

Addressing at the inaugural session of the conference, UHS Vice Chancellor, Prof. Junaid Sarfraz Khan said that many of the practitioners are now converting their private practices into an enterprise. He added that success in private practice cannot be credited to one reason, but its failure will have multiple reasons. “There are various factors which must be considered for successful conversion of a private practice into an enterprise such as understanding the need of the society, mastering the treatment skills, communication skills, updating knowledge and new trends, patient satisfaction, management of support staff, maintaining professional and ethical standards, and financial viability”.

Prof. Ayyaz Ali Khan presenting a memento to Prof.Junaid Sarfraz Khan
VC UHS at the Dentrepreneur conference held at UHS recently

Prof Junaid emphasized the ethical aspect of the practice. He said that dental profession holds a special position of trust within society. As a consequence, society affords the profession certain privileges that are not available to members of the public-at-large. In return, the profession makes a commitment to society that its members will adhere to high ethical standards of conduct which must not be undermined in private practice, he added. 

Punjab Skills Development Fund’s (PSDF) Director, Almas Hyder, said consumers, including dental patients want more value today than ever before. Their financial situation is often challenging and uncertain, so they want the best value they can get every time they spend their money. They have been conditioned by retailers to seek discounts, deals, and other opportunities based on either lower cost or higher value. In response to this new consumer psychology, the best approach for dental practices is to increase value rather than reducing fees. They can do this with an intense focus on customer service, internal marketing, and strategic innovation, he added. 

National Coordinator of IADSR, Prof. Dr Ayyaz Ali Khan said that innovation must be the central driving force for any business that wants to grow and succeed in both the short and long terms. Management and marketing innovations have become critical factors in practice success and should therefore be addressed forthrightly by practice owners. “Just as clinical techniques evolve to improve patient care, management and marketing protocols must also change or the practice will stagnate”, he added.

Dr. Amjed Ali Khan spoke on the parameters of a successful private practice focusing on the financial, service and technical aspects of developing and managing a successful practice.(PR)

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