PharmEvo reminds the Nation of Quaid’s Message and Vision of an Islamic Social Welfare State


 Using the medium of Thematic Calendar 2015

PharmEvo reminds the Nation of Quaid’s Message
and Vision of an Islamic Social Welfare State

By Shaukat Ali Jawaid

KARACHI: Keeping up its past traditions, PharmEvo has used the medium of its Thematic Calendar 2015 to remind the Nation of Quaid-e-Azam’s message and vision of making Pakistan an Islamic Social Welfare State. This twelve page beautifully designed Calendar is based on excerpts from important speeches made by the Quaid after the creation of Pakistan while addressing various sections of society. It clearly shows how the Quaid wished this country to be governed and what sort of a social, political, economic and religious environment he envisaged. The formal launch ceremony of this Calendar was organized by PharmEvo at Multdan on December 15th where Dr. Tahir Taunsavi was the chief guest, at Faisalabad on December 16th where Mr. Sajjad Mir was the chief guest. Dr. Riaz Ahmad was the chief guest at the meeting held at Rawalpindi on December 17th and at Karachi on December 19th 2014. These meetings were very well attended by guests from different sections of the society including the medical profession besides PharmEvo staff. Mr. Shariful Mujahid the founder director of Quaid-e-Azam Academy was the chief guest at the launch ceremony at Karachi.

Group photograph taken at the formal launch ceremony of PharmEvo Thematic Calendar 2015 at Karachi
shows from ( L to R) Syed Jamshed Ahmad COO PharmEvo, Kh. Razi Haider, Dr. Iqbal, Mr. Shaukat Ali
Jawaid, Mr. Haroon Qasim Managing Director PharmEvo, Mr. Shariful Mujahid, Mr. Tanvir Yousuf,
Dr. Zia Yaqoob, Dr. Tahir Masood and Mr. Ibrahim Qasim Chairman PharmEvo.

In his welcome address Mr. Haroon Qasim Managing Director of PharmEvo said that since its beginning in 1999, PharmEvo always has some objectives in its activities may it be the publications or Calendar. We have adopted a different and long journey. Members of the medical profession and other segments of society eagerly look forward to our Thematic Calendars. Mr. Yousuf Tanveer and Khawaja Razi Haider have been with us in this journey from the very beginning and continue to work with devotion and dedication on this project. Calendar 2015 is being launched when the country is passing through difficult times. Hence we in PharmEvo feel that we should give a positive message to the Nation. We are doing our best to convey this message to our countrymen through the members of the medical profession using the energies of about fifteen hundred people who are working and affiliated with PharmEvo. It contains important message as to how to take forward this country. We should take this country on a journey as envisaged by the Quaid-e-Azam, Mr. Haroon Qasim remarked. He also commended the team work under the leadership of Syed Jamshed Ahmad who has been working on this project.

Speaking on this occasion Syed Jamshed Ahmad Chief Operating Officer of PharmEvo said that it is a matter of greater satisfaction for them to see that intellectuals from the society support and appreciate what we are doing. PharmEvo Thematic Calendar is a masterpiece by Khawaja Razi Haider, Yousuf Tanveer and their team. We have used this medium of Calendar to convey a message as to how the Quaid wishes to see this country and the Nation. Using positive energies of our team we will spread this message through sixteen thousand doctors who will be presented this Calendar. PharmEvo, Mr. Jamshed Ahmad remarked wishes to see a healthier society in all dimensions, physical, mental as well as spiritual health. We should not leave everything at fate as there cannot be any replacement for efforts. We have coined a new world PhilosEvo which means Purpose beyond Profits. Continuing Mr. Jamshed Ahmad said that we can make a difference in our sphere of activity. At present PharmEvo enjoys the 24th ranking among 770 pharmaceutical companies operating in Pakistan and we have achieved a phenomenal growth over the years. Countries fall apart when they forget the Vision and Message of their Founders. The four topics selected for this Year’s Thematic Calendar are based on Ikhlaqiat/Character, Economy, Education and Politics and they have been selected from the speeches of Quaid-e-Azam. He commended his team who had been working with devotion and dedication over the past few days organizing the launch meetings in different cities of Pakistan.

Mr. Shariful Mujahid Founder Director Quaid-e-Azam Academy, Dr. Tahir Masood from Karachi University, 
Mr. Shaukat Ali Jawaid Chief Editor Pulse International, Dr. Amanullah from IMS Pakistan, Dr. Haleema from 
JPMC, Syed Jamshed Ahmad Chief Operating Officer and Mr. Haroon Qasim Managing Director of PharmEvo 
respectively speaking at the formal launch ceremony of PharmEvo Thematic Calendar 2015 held
at a local hotel on December 19th 2014.

Khawaja Razi Haider highlighted the thinking and philosophy of Quaid-e-Azam. Dr.Haleema Obstetrician and gynaecologist from JPMC in her speech stole the show. She stated that despite whatever image the media projects of the doctors, we are very sensitive who live and see very closely life and death every day while serving the ailing humanity. It has been a pleasure to attend this meeting and impressive ceremony which has generated in me the positive feelings and we pledge to serve and help the society. Dr. Amanullah Head of IMS in Pakistan commended PharmEvo for its ethical marketing approach while Mr. Shaukat Ali Jawaid Chief Editor of Pulse International said that PharmEvo was pioneer of ethical pharmaceutical marketing in Pakistan. Dr. Tahir Masood from the Dept of Mass Communications from University of Karachi read his essay which was full of humour which amused the audience. A company, he opined, has to be ethical in its approach otherwise it will be East India Company, he remarked. He also suggested that PharmEvo should plan one of its future Calendars based on the incidents in the life of Quaid-e-Azam and his character. Quaid-e-Azam, he said, was always very punctual while we as a Nation never give importance to time management.

Mr. Shariful Mujahid Founder Director of Quaid-e-Azam Academy in his speech referred to the Vision of Quaid-e-Azam who wanted to see Pakistan as an Islamic Social Welfare State. Country and society, he said was patronizing PharmEvo because they are doing something not only for themselves but for others as well. Quaid always thought for others. When his personal physician Dr. Patel told him in Bombay that he was suffering from tuberculosis and had just two more years to live at the most, the Quaid remarked, it means I will have to work hard to get Pakistan before I leave this world? He was living for others. He was a Workaholic who believed in Work, Work and Work without which we cannot move forward. He further stated that we won’t be able to realize the dream of Quaid of making Pakistan an Islamic Social Welfare State if we do not check our population growth. We need to develop and promote reading habits in the society. At the end of the ceremony Mr. Ibrahim Qasim Chairman of PharmEvo presented gifts among the guest speakers which consisted of PharmEvo Thematic Calendar and Books.

Writing in the Preface in this Calendar Syed Jamshed Ahmad Chief Operating Officer of PharmEvo has traced the history of their Thematic Calendar, commended the efforts of Kh. Razi Haider and Mr. Yousuf Tanveer. Quaid-e-Azam, he writes, was a man of principles who had constructive thinking and believed in constitutional struggle throughout his life.

Page-1 of the Calendar contains excerpts from the Quaid’s message to the Nation on its first anniversary on August 14th 1948. He said ,”Pakistan was an unprecedented reality and it has no parallel in history of the World. Pakistan is destined to play its magnificent part year after year as we go on, provided we serve Pakistan honestly, earnestly and selflessly”. Page two contains excerpts from his address to Pakistan Armed Forces at Karachi on October 1th 1947.” Get down to the task of building our State on strong and firm foundations, a state which should be fit for our children to live. This requires work, work and more work.” “This is not the time to think in terms of personal advancement and jockeying for positions. It is time for constructive, selfless work and steadfast devotion to duty.”

Page three refers to the Curse of Black Marketing and Nepotism. In his address to the constitutional assembly on August 11, 1947, he said “Black-marketers are really knowing, intelligent and ordinarily responsible people and when they indulge in black-marketing, I think they ought to be severely punished because they undermine the entire system of control and regulation of foodstuffs and essential commodities, and cause wholesale starvation and want and even death”. He also referred to the evil of nepotism and jobbery. “This evil must be crushed relentlessly.” On page four the importance of education has been highlighted. In his message to the All Pakistan Educational Conference held at Karachi on November 27th 1947 he said “Education does not merely mean academic education. There is immediate and urgent need for giving scientific and technical education to our people in order to build up our future economic life and to see that our people take to science, commerce, trade and particularly well-planned industries. We have to compete with the world which is moving very fast in this direction.”

In his public address at Dacca (East Pakistan) on March 21, 1948 which is covered on page five the Quaid said “Remember there has been a revolutionary change. It is our own Government, we are free and independent and sovereign state. Let us behave and regulate our affairs as free men. We are not suppressed and oppressed of foreign domination. We have broken those chains; we have thrown off those shackles. My young friends, I look forward to you as the real makers of Pakistan. Do not be exploited and do not be misled. Have unity and solidarity and sent an example of what youths can do.” Page six carries his address to the Officers of Railway at Karachi on December 28th 1947. He said “We are going through fire; the sunshine has yet to come. But I have no doubt that with unity, faith and discipline we will not only remain the fifth largest state in the world but will compare with any nation of the world.” “We must sink individualism and petty jealousies and make our minds to serve the people with honesty and faithfulness.” While laying the foundation stone of Valika Textile Mills at Karachi on September 26th 1947, (page-7) the Quaid said “Pakistan is to play its proper role in the world to which its size, manpower and resources entitle it. It must develop industrial potential side by side with its agriculture and give its economy an industrial basis. By industrializing our state, we shall decrease our dependence on the outside world for necessities of life, give more employment to our people and also increase the resources of the state.”

Quaid’s address to Karachi Chamber of Commerce on April 27th 1948 covered on page eight of the Calendar the Quaid said “Commerce is more international than culture and it behoves you to behave in such way that the power and prestige of Pakistan gain added strength from every act of yours. I would like Pakistan to become a synonym and hallmark for standard and quality in the market places of the world.” Page nine of the Calendar carries his address at the opening ceremony of State Bank of Pakistan at Karachi on July 1st 1948 when the Quaid said “I shall watch with keenness the work of your Research Organization involving banking practices compatible with Islamic ideals of social and economic life. Adoption of western economic theory and practice will not help us in achieving our goal of creating a happy and contented people.”

Page ten in the Calendar emphasizes the importance of character building based on his address at university stadium Lahore on October 30th 1947. In the same address covered on page eleven, the Quaid said “Do your duty and have faith in God. There is no power on earth than can undo Pakistan, It has come to stay.” The last page in this Calendar covers Quaid’s public address at Chittagong on March 26, 1948 wherein he said “The sooner we realize and adjust ourselves to new forces, the sooner our mind’s eye is capable of piercing through the horizon to see the limitless possibilities of our state and our nation, the better for Pakistan. Then and then alone, it would be possible for each one of us to realize the great ideals of human progress and social justice of equality and fraternity.”

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