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 World Breast Feeding Day

Thematic Poster Competition at NUMS

RAWALPINDI: The Nursing and Midwifery Directorate at National University of Medical Sciences (NUMS) celebrated the World Breast Feeding Day on 28th August, 2018 at Professional Development Centre (PDC) by organizing a Thematic Poster Competition. The organizers of the competition invited submissions related to the slogan of World Breastfeeding Week 2018 i.e. Foundation of Life. The subthemes were: Breastfeeding at workplace/public space; Infant feeding in emergency; Yes, to breastfeeding, no to plastic pollution; Fathers: Team players in family life; Breastfeeding practices: Support from grandmothers and Breastfeeding Myths.


The Nursing and Midwifery Directorate at National University of Medical Sciences (NUMS) celebrated
the World Breast Feeding Day on 28th August, 2018. Group photograph taken on this occasion shows
Lt. Gen. Syed Muhammad Imran Majeed, HI (M) VC NUMS, Prof. Maj.Gen. M. Aslam
Pro VC NUMS
alongwith the participants of the event.

Faculty and students from various institutions including MH, College of Nursing AFPGMI, School of Nursing DHQ Hospital Rawalpindi, College of Nursing Holy Family Hospital Rawalpindi and Community Midwives from Benazir Bhutto Shaheed Hospital Rawalpindi (BBH) participated in the event. The shortlisted posters from different institutes were exhibited which were judged by a panel of judges including Chief Nursing Instructor, College of Nursing, AFPGMI and Additional Director Health Professions Education at NUMS. The participants explained their posters to the judges who commended the efforts and suggested ways to translate the ideas on poster into a project. Cash prizes were given to top three posters. A mothers’ lounge was also conducted which was a gathering of young working mothers with their children and pregnant women who shared their lived experiences of breastfeeding. Dean Nursing at NUMS moderated the discussion and addressed the participant’s issues.

Lt. Gen. Syed Muhammad Imran Majeed, HI(M) VC NUMS was the chief guest in the concluding session. He stressed on the need for community nursing models in Pakistan. Dr. Rafat Jan, Dean Nursing and Midwifery at NUMS highlighted the significant contribution of different tiers of midwives during the crucial stages of pregnancy, ante-natal care, and childbirth and breastfeeding years. Maj Gen (Retd) Professor Muhammad Aslam, Pro-Vice Chancellor NUMS shared examples from different religions which promoted breastfeeding practices to put emphasis on the high status of breastfeeding mothers. The celebration ended with prize distribution ceremony of poster competition. (PR)

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