Otsuka awareness campaign against Hepatitis


Otsuka awareness campaign against Hepatitis

Preventive strategy is the best option than
treatment of diseases-Dr. Sumbul Sohail

KARACHI: Preventive strategy is the best option to control Hepatitis and other communicable diseases in Pakistan when we are facing problems like poverty and illiteracy. Our focus should be on prevention instead of treatment. This was stated by Dr. Sumbul Sohail, Associate Professor Gynaecology at Karachi Medical & Dental College and Abbasi Shaheed Hospital, Karachi. She was performing the Otsuka Lucky draw in connection with Otsuka awareness campaign against Hepatitis held at Otsuka Head Office on June 25, 2014. Mr. Habib Navaid, Senior Director Marketing, Mr. Khalid Munir, Business Unit Manager Mr. Muhammad Arshad, Deputy Marketing Manager. Mr. Moinuddin Ansari Product Manager and other members of Marketing & Sales were also present at the occasion.

Continuing Dr. Sumbal Sohail said that general public should be educated on how to prevent hepatitis B and C. We are spending millions of rupees on treatment of Hepatitis but not concentrating on preventive strategies which is much more needed and is cost effective too. Public awareness programmes are need of the hour and Pharma companies can play an important role in this regard. They should prioritize their campaigns on prevention rather than treatment. Do not prick IV infusion Bottle campaign has been very effective with the result that pricking of IV infusion bottles has decreased, she added.


Dr. Sumbul Sohail Associate Professor of Gynecology at Karachi Medical &
Dental College/ Abbasi Shaheed Hospital Karachi performing Otsuka lucky
draw held at Otsuka Head Office on 25th June 2014.

Dr. Sumbal Sohail further stated that group discussion and small group meeting in various health facilities should be arranged for CME activities to emphasize on the prevention of the diseases. Healthcare providers should also ensure that quality products are provided to the patients specially when ordered from outside pharmacies because they charge the price of quality products and substandard and low priced products are handed to the patients. She appreciated the efforts of Otsuka Pakistan to create awareness regarding these dangerous practices and urged other manufacturers to come forward and play their role in this noble cause.

Earlier, Mr. Muhammad Arshad stated that we are playing our role as corporate citizen and Otsuka have designed IV bottles which do not need pricking. Local data on needle stick injuries is being provided to the healthcare providers in printed form besides wall mounting on needle stick injuries besides provision of syringe cutters in various hospitals in the country.

Dr. Ameer Alam from Quidabad Future Colony Karachi was the lucky winner of a Bumper prize for the Month of June 2014 draw. Other fifteen winners will get consolation prizes.

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